Optimizing A Website on Search Engines with Good Advertising

Optimizing A Website on Search Engines with Good Advertising

The most important thing for the survival of an online business is its search engine optimization. You can also add site to any good search engine like Google, Bing or Yahoo!, for free advertising of your website but you need to be sure that every aspect which is related to the website is very search engine friendly. Following are some of the guidelines that can help us in getting good results:

Meta Tags, Title Tags & Meta Description. Title tags should include the main keyword and your company name. The Meta description actually gives the reader a brief description regarding your company which appears under the title tag in the search results. These tags are nothing really but the keywords. This information is for search engine spiders.

Publishing the Content. Be certain that you are using the keywords with the total density of around 1.2% or 1.7%. If you exceed this limit then there is a chance that your content may fall in the category of keyword stuffing. Try making your content as attractive as possible so that when you add site to any search engine, it gains a good response especially if you are able to get some free advertising for it as well. Also any sub heading or subtitle added should contain the keywords.

Image Tags and Alt Tags. Whenever a person has a link which is going to a page or any image, he can add the image tag or an alt tag. This is one way of telling a search engine about the keywords which are relevant for page. This is considered as highly effective for the SEO.

Correctly Naming Your Page. It is important that the URL contains certain elements of your main keyword. If an html, aspx or php is being created, you should be sure that you are including the keywords in the title of the file.

Creating a Sitemap. Once you are done with the basic page, you now need to make it known to the search engines and hence you are going to create a sitemap. A number of sitemap generating software can be found online which are free of cost. While you are getting yours in the xml format, also you can get one in regular format for the site.

Checking and Final Touches. After doing a lot of manual work, you must now check that all the links are perfectly working and their codes are validated. For being surer, you can run the W3C validation check and see that your website precisely meets all the basic standards. This is to avoid being restricted or banned.
After the completion of these steps, the next step is the advertising of your site. Short list the websites where you wish to place the advertisement and make sure that they are placed in relevant categories. Even if you add site in every category possible, still it is not going to increase the market penetration if the website is promoting any product. But this can result in the blacklisting of your profile. If the site is promoting any website, it is important to remember that you do not insert 2 or more links in the advertisement as most of the free advertising websites usually reject the adverts that are futile. Submit your site today as one of your free advertising campaign